LAB 1: Analyzing Search Results - Conduct practice searches for mock client scenarios, analyze marks for likelihood of confusion, and draft sample opinion letters.

LAB 2: Application Strategy & Filing - Draft practice applications for mock client scenarios for both word marks and design marks on both in-use and intent-to-use basis.

LAB 3: Office Actions - Work through real and mock Office Actions by outlining your approach then comparing to our model answers. Learn in real time what we did or would do in various Office Action scenarios.

LAB 4: Contested Marks & Foreign Filings - Walk through a mock TTAB matter with guidance on what to do if you need to oppose/cancel a client’s mark or if your client’s mark gets opposed/cancelled.

LAB 5: AI-ify Your TM Practice with Claude - Set up your Claude account and create your foundational context files. Try your hand at creating a Claude Skill and Project, then move on to practicing use of Claude Cowork, Code, and Design.

LAB 6: Setting Your Trademark Prices - Led by Sonia, you’ll establish (or edit) your services and create your own pricing menu.

LAB 7: Conquer the Consultation - Practice your consultation skills by conducting mock consultations with Sonia and receive real-time feedback and suggestions on how to improve.

LAB 8: Back-end Systems & Operations - Learn to think like a CEO! We’ll help you draft SOP’s, establish workflows, and identify the best tools to make your practice as efficient and profitable as possible.

LAB 9: Getting Your First Trademark Client - Create your own personal brand and customized marketing plan to get your first set of clients.

LAB 10: How to Build Your Trademark Referral Network - Identify and cultivate the referral relationships that will sustain your practice long-term. Learn the 12 highest-value trademark referral sources, the Wow Factor client experience, how to position yourself as the go-to resource within your network, and the outreach and follow-up systems that convert introductions into consistent referrals.

LAB 11: How to Scale to $100k Months - Expand your marketing plan to take your practice to the next level by identifying what avenues work best for you and how to leverage them.